How does partnering with Resy and Amex help promote my event?

Resy and Amex can help bring more attention to events like tastings and chef's tables through Card Member-focused programs that can help spark discovery. These benefits can help generate more reservations and meaningfully stronger checks for participating businesses.

Who do Resy and Amex campaigns reach?

Resy and Amex campaigns reach American Express® Card Members and Resy users who are actively seeking great hospitality experiences.

How can Resy and Amex help grow my business?

Amex operates a Closed Loop network, maintaining direct relationships with both Card Members and restaurants like yours. When you partner with Amex through Resy, you unlock access to this network of loyal and high-spending Card Members.

L'Artusi - restaurant patio at twilight with glowing lights and people dining al fresco

Get discovered by guests who show up and spend

Together, Resy and American Express help your business connect with Card Members who actively seek out great places to dine, turning visibility into long-term growth.

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American Express card on a restaurant table next to a colorful plateware and glassware

Attract high-value Card Members

Tap into a network of high-spending diners who value exceptional hospitality. Targeted Amex marketing and Card Member campaigns direct some of the best guests to your door.

Resy Maps interface showing restaurant locations

Reach guests through Amex Maps

Get your business on the map—literally. Amex Maps is a trusted discovery platform used by Card Members looking for great hospitality experiences

Helen in Birmingham, AL - a small business with a cozy interior filled with diners

Benefit from the Shop Small^® Movement

Join the nationwide movement, founded by American Express, that drives guests to support independent businesses, like small and family-owned restaurants. Shop Small^® and Small Business Saturday^® help give small businesses exposure and impact.

$241b

Spend for small businesses

Since tracking began, total reported spend at small businesses across all industries during the annual Small Business Saturday in the U.S. has reached an estimated $241 billion.¹

Helen in Birmingham, AL - server carrying delicious food to a table of diners

Drive discovery with exclusive dining events and editorial spotlights

Through custom editorial, collaboration and curated events, Resy and Amex create culturally relevant moments that spotlight hospitality businesses and bring guests through your door.

3.2k

Editorial partner spotlights

Over 3,200 Resy partners were highlighted in Resy Editorial in 2024.²

Frequently asked questions

Resy and Amex have powerful, built-in marketing channels, like American Express^® Maps, where Card Members actively look for businesses near them. Plus, Amex-led marketing strategies create timely opportunities that can help attract attention, traffic, and repeat visits. Partnering also means year-round visibility tied to community-driven programs like Small Business Saturday^® and Shop Small^®, helping independent operators connect with customers who are passionate about supporting local businesses.

The American Express 2025 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express. The study is a nationally representative sample of 2,945 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts, sales or American Express Card Member spending data. It was conducted anonymously on November 30, 2025. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over. The spend figure is based on consumer self-report and does not reflect actual receipts or sales from Small Business Saturday or American Express Card Member spending data.

This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts, sales or American Express Card Member spending data. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).

According to Resy proprietary data from January-December 2024.